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  • Writer's pictureShawn Dunahue

PART TWO: The Power of Fractional Experts in Small to Mid-Size Business Success

In today's dynamic business landscape, operating and growing a small to mid-size business requires a multifaceted approach that integrates operating systems and technology, empowers a skilled team, and prioritizes lead generation, revenue growth, and customer engagement. As entrepreneurs navigate the complexities of scaling their ventures, they often encounter challenges in balancing these critical elements while striving for sustainable growth. However, amidst these challenges lies an opportunity for leveraging fractional experts—seasoned professionals who offer specialized expertise on a part-time or as-needed basis—to catalyze business expansion and success. In this three part series, I'll highlight the pivotal role of fractional experts in driving operational efficiency, fostering team empowerment, and unlocking the full potential of lead generation and customer engagement strategies for small to mid-size businesses.

Part 2: The Human Factor: Hiring, Training, and Empowering Your Team

The heartbeat of any growing business lies within its team. As the adage goes, "your people are your greatest asset," and indeed, the success of an organization hinges on the talent, dedication, and synergy of its employees. In the pursuit of building a results-driven team, businesses must prioritize hiring the right individuals for the right roles, fostering a culture of excellence, and providing the necessary support for professional growth and development.


At the core of this endeavor is the recruitment and onboarding process. Hiring the right talent goes beyond simply filling vacant positions—it requires a strategic approach to identify candidates who not only possess the requisite skills and experience but also align with the company's values, culture, and long-term objectives. This entails conducting thorough assessments, interviews, and reference checks to ensure a proper fit.


Proper onboarding is equally crucial in setting new hires up for success. It provides them with the tools, resources, and knowledge they need to acclimate to their roles and integrate seamlessly into the organization. From introducing them to company policies and procedures to familiarizing them with team dynamics and company culture, effective onboarding lays the foundation for long-term engagement and productivity.


Once onboard, ongoing training, coaching, and mentoring play a pivotal role in empowering employees to reach their full potential. This involves providing access to relevant training programs, workshops, and professional development opportunities tailored to their roles and career aspirations. Additionally, fostering a culture of continuous feedback and support enables employees to learn and grow in their roles, driving performance and innovation.


Clear and transparent direction and vision are also essential in guiding employees towards common goals and objectives. When employees understand the organization's mission, vision, and strategic priorities, they are better equipped to align their efforts and contribute meaningfully to the overall success of the business. Effective communication channels, regular updates, and open dialogue facilitate transparency and ensure that everyone is on the same page.


This is where fractional professionals specializing in HR management, training, and talent acquisition can provide invaluable support. With their expertise and experience, fractional HR, sales, marketing and operations professionals, can assist businesses in developing comprehensive recruitment strategies, crafting job descriptions, and conducting candidate assessments to identify top talent. They can also advise on best practices for onboarding and employee development, helping businesses create effective training programs and mentorship initiatives tailored to their unique needs.

Moreover, fractional professionals can lend their expertise in fostering a positive and engaging work culture, implementing performance management systems, and facilitating communication and collaboration among team members. By serving as strategic partners, they enable businesses to build high-performing teams that drive innovation, productivity, and growth.

It’s clear that investing in hiring, training, and empowering employees is critical for building a strong and resilient workforce that propels the business forward. By leveraging the expertise of fractional professionals in HR, sales, marketing and operations development, businesses can optimize their recruitment processes, enhance employee engagement, and create a culture of excellence that drives success.


Shawn Dunahue at Tidewater Solutions Group, LLC (TSG), powered by Sales Xceleration®, provides Fractional/Outsourced VP of Sales & CRO services, concentrating on helping small and mid-size companies optimize their sales strategy, process, and execution.  Shawn and TSG help companies with hiring the sales force, transforming the companies’ sales culture, implementing new sales processes, and instilling best practices.  TSG focuses not only on the strategic level but also at the tactical level, all to help companies achieve record-breaking sales results.  For additional information, please visit

Here are some types of fractional professionals commonly serving the SMB community:

Fractional Chief Financial Officer (CFO): Fractional CFOs provide financial leadership and strategic guidance, overseeing budgeting, forecasting, financial reporting, and risk management.

Fractional Chief Marketing Officer (CMO): Fractional CMOs develop and execute marketing strategies, manage branding initiatives, and drive lead generation and customer acquisition efforts.

Fractional Chief Technology Officer (CTO): Fractional CTOs offer expertise in technology strategy, infrastructure management, software development, and IT security to optimize technological resources.

Fractional Human Resources (HR) Director: Fractional HR directors assist with HR strategy development, employee relations, talent acquisition, performance management, and compliance with labor laws and regulations.

Fractional Sales Director/ VP of Sales: Fractional sales directors focus on sales strategy development, pipeline management, sales team coaching and training, and implementing sales processes to drive revenue growth.

Fractional Operations Manager: Fractional operations managers streamline business operations, improve efficiency, and optimize processes across various departments to enhance productivity and profitability.

Fractional Legal Counsel: Fractional legal counsels provide legal guidance and support on contracts, compliance issues, intellectual property matters, and other legal aspects critical to business operations.

Fractional Project Manager: Fractional project managers oversee project planning, execution, and delivery, ensuring projects are completed on time, within budget, and meet quality standards.

Fractional Supply Chain Manager: Fractional supply chain managers optimize supply chain processes, manage vendor relationships, and ensure timely delivery of goods and services to meet customer demands.

Fractional CEO: A Fractional CEO provides part-time strategic leadership and guidance to small to mid-sized businesses, leveraging their expertise to drive growth and navigate challenges effectively.

Fractional COO: A fractional COO is an experienced operations executive who offers part-time strategic guidance and leadership to small to mid-sized businesses, optimizing operational efficiency and driving growth initiatives.

These fractional professionals offer flexible, cost-effective solutions tailored to the specific needs and budget constraints of small to mid-sized businesses, enabling them to access high-level expertise and support without the commitment of hiring full-time staff.

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